Explore the World
Driving foot traffic to businesses
Created on 1st May 2025
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Explore the World
Driving foot traffic to businesses
The problem Explore the World solves
Businesses often find it difficult to market themselves to drive foot traffic. According to the US Bureau of labor statistics, traditional businesses find it hard to market themselves to consumers
About 20% of small businesses fail by the end of their First Year.
By the end of their fifth year, 50% go under;
And by the tenth year, that number rises 70 to 80% Traditional marketing methods have limitations such as high costs and being time-consuming. These problems can be solved
The outbreak of the COVID-19 pandemic has devastated businesses worldwide. These businesses include restaurants, theme parks as well as shopping malls. Prolonged lockdown and safe-distancing measures drastically decreased the foot traffic and revenue of these businesses, forcing them to shut down or pivot.Individual Struggles to maintain active lifestyle impacting both physical and overall well-being
200K kirana stores in India only was forced to closed down due to rise in quick commerce
Challenges I ran into
The beta release is out now and currently being tested by over 200 users, which is great for gathering feedback. However, scaling the game remains a major challenge. Compared to other location-based games, there are many moving parts to consider. These include real-time location tracking, game balance, server infrastructure, and a need to revisit the overall game architecture to ensure it can handle a larger player base efficiently.
Tracks Applied (1)
Consumer
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